THINGS TO UPDATE QUARTERLY:

•payment calculator (interest rate)

•Blog Post

•1 post on Facebook/IG

•Anything else..??

Adjust email signatures to have that link. Adjust link on agent Zillow page

Barebones basics:

Mailers 2x/month
Quarterly Fello QR code scan
IG & Google Ads marketing
Deal of the week email
Monthly Market update email
Basic landing page
Know all community data
KCM - local Market Data for Email blasts, mailers, etc…
Newsletter for events Monthly

Community Data to Know

Builder(s) and areas of them
Number of homes in community and by builder
Assigned schools
Market trends
Go and see every property that hits the market inside farm

Door drop entire farm once/quarter

Yikes / Magic Buyer letter
Community events sheet

Scrap Just Solds and do a Success Story w/Teatimonial

*We had ____ views on zillow, ____ number of offers, ______ people through the open house and (whatever else that’s data).

Our clients had this to say about our success:”Blah blah blah …”

*If your interested in how we can do the same for you, text or email me at____

Weekly Email drip

Deal of the Week: “Broomfield Deal of the week - Nick Ahrens”

Remarketing on Adwords

Still banners to go to landing page.

Remarketing on IG/FB

w/Video: “If you’re in Anthem and seeing this, it is on purpose. I am helping Amy and John buy a house, they’ve seen everything in Anthem and none of those homes quite work. If you’re interested in putting something together off market, send me a DM.”
Still image (evergreen)
Community highlightsvideo w/personal introduction (evergreen)

Landing Page

Community updates blog (from ChatGPT)
IDX integration
Success Stories tab
List of everything we do and who pays for what. Outline high level 2 different commission structures
Blog: Local events use ChatGPT
Blog: Monthly updates on KCM data
Newsletter once/month with both above items linked

Mailers

Corefact or Fello
Once/quarter a community QR code in black paper/ Check your value, scan here”
Community updates for sales and actives 1/month
Success Story w/stats & testimonial

Circle Dial ???

Just listed and just sold a once/quarter minimum for sales in your farm. Use RedX and mask personal cell number? or use FUB? What’s best practice to not get number blocked.

Community Events

Blood drive w/food trucks
Sponsor local YMCA
Movie in the park night for kids w/invited food trucks - Community buy equipment to use for all farming agents
Sponsor local school events. Be at 100% of them
Local King Sooper: shopping cart ads
Host community garage sale w/HOA
Do events at the community Rec center

Mega Open houses

For well priced homes
Taco bar open house riders
Flags out front
The works: Door drop, etc…
Balloons at front entry signs (banner?)

YouTube

Each agent has a Brand Account underneath Community’s page
The agent becomes the manager for their own Brand Account through Permissions
They all pay only for their own ads

Blog Posts by month:

***How many of these can you make videos for and link back to your YouTube account? Push remarketing ads to the database on GoogleAds & Instagram? Interview local teachers & principals, restaurant and kids facilities owners?

Monthly real estate market trends
April/May - Summer camp for kids, local YMCA, Ninja Nation, Snobahn, etc… Maybe interview owners for them all and add those links?
May - Prep house for summer: change filters, turn irrigation on, etc…
June - Summer concerts & local events
Late July/ Early August 1st - School calendars for all 3 levels.
October - Prep home for winter: Winterize irrigation, change air filters, etc… Maybe make a DIY video on how to do it yourself?
November - Holiday gift ideas, event ideas, Thanksgiving recipes?
December - Local holiday events & Christmas lights places